Category Archives: General

A little story about Osiris Energy logo

osiris logo

It has always been my favorite time to sit on a plane flying from one city to another.  With little distraction, I could immerse myself into a good book.  This time, I re-read the book titled “Pour your heart into it” written by Starbucks CEO Howard Schultz.  I read this book three years ago sitting at Starbucks inside a Barnes & Noble bookstore.  Three years and countless stories later, I just realized how much impact this book has on me.

Unlike Schultz who was captured by the magic of the coffee, I was fascinated by the elegantly looking powerful Osiris Energy small wind turbine the first time I set my eyes on it.  Osiris is an interesting name.  As a person with curiosity, I tried to find its meaning and its connection with a small wind turbine, although I was told it was simply picked from the name of a research project.  Here is what I found on wikipedia and I picked the portion I liked. Osiris is an Egyptian god. In one description, he was described as the “Lord of love“. “He Who is Permanently Benign and Youthful“.  Osiris began to be associated with the cycles observed in nature.  His name is tied to agriculture and renewable energy.

Last year, I had a chance to visit Louvre, I found the statues of Osiris and took some pictures.  I brought these pictures with me to Osiris Energy factory in China.  I had wanted to create an Osiris Energy logo that can resonate with people who love the magic of harnessing ancient wind with small wind turbines.  All I could think of was the logo of Starbucks which evokes the romance of the high seas and the seafaring tradition of the early coffee traders.  Starbucks captures the imagination of modern people.  We can do the same.  With the help of our talented graphic designer and everyone’s inputs in the office, we created this Osiris Energy logo. We tried to remove certain aspect of its religious meaning while keeping its magic associated with the forever young renewable energy and our ties to the agricultural environment.  The business should not be just dry financial numbers,  it should help us connect with people in the business. We hope Osiris Energy logo can serve this purpose.





A good business can capture opportunities in a chaotic world and thrive in this environment. It exists to have positive impacts on the society, environment and and our own lives. Like a good person, a good business should have a sound value system.

Osiris Energy chose to become the leader in the renewable energy industry. We take on sustainability practice. We use modern small wind technologies to harvest ancient wind energy. As one of the world largest small wind turbine manufacturers, Osiris Energy strives to make right decisions under the guidance of our value system.

T. R. I. P. S.

We value openness and transparency. Transparent brings trust. Trust between our company, our partners and customers is the foundation that we can do business together simply, effectively and happily.

We are committed to be a responsible business for our society, environment, community, employees, partners and our customers. We want to help make our planet a better place to live for generations to come.

We choose to do right things in the right ways. We earn our credit each day by how we conduct our business.

We respect people and value people’s contribution. We want to add value to people and help people to tap into their own potential.

We encourage and facilitate knowledge sharing and continuous learning within our organization and across our supply chain. We want to create an Osiris Energy Village ecosystem to help our partners be more successful. Individually, we are small. Together, we are BIG.

Thanks for taking VALUE T.R.I.P.S. with Osiris Energy.


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In 2013, Osiris Energy was on many exciting T. R. I. P. S. (our Value) with our small wind turbine friends all over the world.



We had a fruitful year with many great events. Here are a few:
– Osiris 10 received AWEA 9.1 Certification, a milestone for the company and a key for our dealers to unlock the market potential.
– Osiris Energy dealers attended the comprehensive on-site training at our factory in China, a wonderful experience.
– We had many successful installations globally. Here is an amazing story, Osiris Energy Builds Worlds Largest Small Wind Forest in Thailand.
– Small wind pioneers discussed the business with us at the premiums trade shows, such as 28th EU PVSEC 2013 in Paris, France.

Osiris Energy Village is an Eco System we created so that our partners would be able to build good relationships and share knowledge with each other no matter which country you are from. Individually, we are small. Together, we are BIG.

At this holiday season, We want to thank every one of you for promoting Osiris Energy small wind turbines and your contribution to our Osiris Energy Village. Osiris Energy will continue to deliver on our promises and support your business growth. We are looking forward to a prosperous 2014 together!

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