It has always been my favorite time to sit on a plane flying from one city to another. With little distraction, I could immerse myself into a good book. This time, I re-read the book titled “Pour your heart into it” written by Starbucks CEO Howard Schultz. I read this book three years ago sitting at Starbucks inside a Barnes & Noble bookstore. Three years and countless stories later, I just realized how much impact this book has on me.
Unlike Schultz who was captured by the magic of the coffee, I was fascinated by the elegantly looking powerful Osiris Energy small wind turbine the first time I set my eyes on it. Osiris is an interesting name. As a person with curiosity, I tried to find its meaning and its connection with a small wind turbine, although I was told it was simply picked from the name of a research project. Here is what I found on wikipedia and I picked the portion I liked. Osiris is an Egyptian god. In one description, he was described as the “Lord of love“. “He Who is Permanently Benign and Youthful“. Osiris began to be associated with the cycles observed in nature. His name is tied to agriculture and renewable energy.
Last year, I had a chance to visit Louvre, I found the statues of Osiris and took some pictures. I brought these pictures with me to Osiris Energy factory in China. I had wanted to create an Osiris Energy logo that can resonate with people who love the magic of harnessing ancient wind with small wind turbines. All I could think of was the logo of Starbucks which evokes the romance of the high seas and the seafaring tradition of the early coffee traders. Starbucks captures the imagination of modern people. We can do the same. With the help of our talented graphic designer and everyone’s inputs in the office, we created this Osiris Energy logo. We tried to remove certain aspect of its religious meaning while keeping its magic associated with the forever young renewable energy and our ties to the agricultural environment. The business should not be just dry financial numbers, it should help us connect with people in the business. We hope Osiris Energy logo can serve this purpose.